TikTok is introducing a fresh option that allows them to lessen the quantity of AI-created media appearing in their feeds. This step comes as the platform disclosed that it presently contains over 1 thousand million content made with AI.
Trial and Implementation
This change is undergoing trials over the coming weeks before a global release. This shift coincides with a surge in content created by AI, fueled by emerging content generation software.
AI Proliferation Online
Studies have shown that nearly 10% of the most rapidly expanding channels on a popular video site primarily display AI-generated videos. A large amount of this content is deemed “AI slop”, a phrase for poor-quality, factory-style content that is often nonsensical or surreal.
“We know from our community that numerous viewers like content produced via AI tools, including computer-generated images to science explainers, and we intend to give people the option to see more or less of that, depending on their own likes,” said a spokesperson.
AI on the Platform
The service shared that there are presently 1.3 billion videos on its network tagged as artificially created. Collectively, over 100 m videos are uploaded to the app every day, making clips made by AI a relatively small percentage of its overall inventory.
How to Adjust Settings
Members will be capable of decrease or raise the amount of AI-generated videos they view by opening the “manage topic” feature in the application and picking the AI content topic. Further subjects that currently be modified under the filter cover politics, clothing, beauty, and movement.
AI Disclosure Rules
TikTok’s policies require users to label convincing artificially created content, and it forbids dangerous deepfakes of public figures or crisis events. Any authentic-looking AI-generated clip that is without a tag can be removed under its terms of service.
Furthermore, the app will from now on add an AI-generated label to content made using its own AI tools, or flagged by an industry-wide initiative for spotting AI-generated material. This action is designed to deter users from seeking to bypass the tagging system.
AI Literacy Programs
The company is furthermore establishing a two million dollar awareness program for professionals and organizations to develop learning resources about using AI responsibly. This project will benefit non-profit groups dedicated to educating coding and technology.
Platform Protection
The platform has supported its content review process, following controversy over plans to lay off numerous safety staff in the UK. The company is expected to cut 439 jobs in its user protection division in its British office, with worker representatives and online safety experts raising concerns that people are being substituted by automated systems.
A senior executive stated that people-led review would remain essential, but artificial intelligence can shield workers by filtering out the most distressing content before it has to be seen by humans. TikTok reported a significant reduction in disturbing and violent content seen by content reviewers over the last 12 months due to the use of its machine learning processes.
“We think that it’s essential to balance staff and AI to ensure user safety,” she said. “We’ll have humans as part of that process, but we also think it’s very important to minimize viewing of dangerous material as quickly as possible, which is why a extensive automated help is really helping us work at speed.”
